Amid the COVID-19 crisis, the global market for Email Marketing estimated at US$7.5 Billion in the year 2020, is projected to reach a revised size of US$17.9 Billion by 2027, growing at a CAGR of 13.3% over the period 2020-2027.
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Email marketing is a game changer for businesses of all sizes. I mean, it\’s no surprise that it\’s a favorite among marketers. With stats showing the global email marketing market projected to grow to $17.9 billion by 2027 and an ROI of 44:1, it\’s clear that email marketing can be an effective way to reach and engage customers. Following are some tips to boost your revenue through Email Marketing.
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Graph by StatistaKiller Subject Line
Writing an effective subject line is important for getting emails opened, with 64% of email users making a decision to open emails based on subject lines. Keep it short and sweet, the recommended length for subject lines is 40 characters to ensure readability on smartphones.
Personalization
Personalization is also an important aspect of email marketing, with personalized subject lines having a 50% higher open rate compared to generic subject lines. Use your recipient\’s name, it\’s a small touch but it goes a long way. Birthdays are a great time to send emails. It turns out that birthday emails generate 342% higher revenue per email than other promotional emails. So, don\’t forget those special occasions.
Segmentation
Segmentation is a key factor in increasing the effectiveness of email campaigns, with marketers seeing a 760% increase in email revenue from segmented campaigns. To segment, emails can be divided based on demographics, behavior, and lifecycle stage. It\’s all about targeting the right people at the right time with the right content.
Language
Often people focuses on using beautiful vocabs rather than catchy and understandable one, and there you do wrong. Try your best to use simple words, words that are easy to digest and comprehend. Don’t use a word that will make your audience google it. Keep it easy to read. Give a clear message.
An irresistible offer
Make an offer so irresistible that it is difficult for potential customers to say No.
Conclusion
From segmentation and personalization to automation and killer subject lines, there are a ton of strategies to make your email campaigns more effective. By using these techniques, you can increase your open and click-through rates, boost conversions, and ultimately increase revenue. Email Marketing is like a secret weapon for businesses looking to reach and engage their customers. As the global email marketing market continues to grow, it\’s important for marketers to stay on top of the latest trends and best practices in order to make the most of their campaigns.
Some Interesting Facts:
- Email marketing is found to generate more overall sales than social media marketing, with email marketing being nearly 40 times more effective than Facebook and Twitter combined when it comes to gaining new customers.
- 78% of marketers have seen an increase in email engagement over the last 12 months, and email marketing has an ROI of 44:1. That\’s a pretty good return on investment.
- Automated emails also have a higher open rate than manually sent emails, with welcome emails having an open rate of 82%, compared to the average open rate of 24%. So, automate away.