Softer selling to educate your audience on the value of your brand or to keep them engaged between purchases is called Email Marketing.
When you want to grow your brand or sell your stuff, email marketing is one of the most popular and effective tools around for marketing campaigns. So, as you can feel how important email marketing is, do you ever think who sent the first email?
Who sent the first Email?
Nowadays email has become a part of our life. There are 4 billion daily email users and this number is expected to climb to 4.6 billion by 2025.
Have you ever thought? Who sent the first email? Who invented this source of communication, Why he did so and When?
Let me answer your all interesting queries:
Similar to how the first telegraph or phone conversation signaled a turning point in communication, the first email did the same. The text of that first electronic missive consisted of \”something like QWERTYUIOP.\”
In 1971, Ray Tomlinson sent the email to himself for testing purpose. He sent the email from one computer to another that was physically next to it, in Cambridge, Massachusetts.
Working for Bolt Beranek and Newman (the company picked by the U.S. Defense Department to build ARPAnet), Tomlinson had been fooling around with two programs called SNDMSG and READMAIL, which allowed users to leave messages for one another on the same machine. He applied the idea behind these programs to a third program called CYPNET, which allowed users to send and receive files between computers. The combined technology allowed people to send and receive files that could be appended between different machines.
Tomlinson is best renowned for introducing the \”@\” sign as the locator in email addresses, despite his pioneering success with email.
On March 5, 2016, Ray Tomlinson passed away.
Who sent the first Commercial Email?
On May 3rd, 1978, Gary Thuerk sent the first commercial email, a marketing manager at Digital Equipment Corp., as a way of informing customers about a new product. It\’s also known as First Ever Spam Email. He blasted out his message to 400 of the 2600 people on ARPAnet.
Interesting Facts:
- 77% of marketers have seen an increase in email engagement over the last 12 months. (HubStop Blog Research, 2022)
- More than 306 billion emails are sent and received each day. (Statista, 2021)
- Majority of email views come from mobile devices (41%), followed by desktops (39%). (HubSpot Blog Research, 2021)
I would like to end this article with a quote:
“Quality over quantity – Emails may be cost-efficient but it\’s no excuse to not produce quality content to give towards targeted audience.”
-Benjamin Murray
If you want to learn more about Email Marketing, click here.