Intro
Despite the shifting marketing landscape Email Marketing hasn’t been fazed out of the toolkit of marketers, to make the email marketing more understandable and working with the tools, we are providing the list of enterprise email marketing tools. If anything it has grown to establish itself to become an impotent channel to nurture leads. However, just like any other marketing channel there does come a time when automation shifts from ‘want’ to ‘need.’
And that time often dawns quickly for enterprises.
What Is Email Marketing?
Email Marketing is a business tactic to deploy marketing strategies through digital mail addressed to millions at a time. It is often used to promote the brand name or in the case of a nearby launch raise the interest and awareness level within the potential clients.
While the etiquette of it might seem highly nuanced to understanding the reality is much kinder to the visualized imagination. In hindsight and on level zero it is not alienating to the concept of informing your friend about the book you just wrote by sending them a hand-written letter.
It’s all about reaching out with the hope to hear back.
What Is Enterprise?
An enterprise can be defined as a business model that is scaled enough to be in the need of hundreds to support its daily operation. In simple words, any organization, company, or conglomerate that has over 250 employees can be labeled as an enterprise.
Surely depending on the hierarchy of the system, it would be better suited to assume the true nature of its reality. As some organizations peek at level 250. While for the other it’s just scratching the surface. It is alright for us to go with the established threshold that seems to be faring well so far.
Why Enterprise Needs Email Marketing Tools?
As iterated above Enterprises are large organizations that deal with complexity with quantity. They have to take care of data sets that require a magnificent level of computing prowess. Hence it is not possible for them to sort out the records using rudimentary resources or relying on underpowered software.
What they require are powerful tools that can manage the quantity of data and provide quality results.
And Enterprise Email Marketing Tools are just perfect for it!
Yes, likes of Mailchimp and ConvertKit can be implemented, and perhaps they might be able to do the job too. It is not in their nature to handle the excursing needs of an Enterprise Email Marketing campaign. A time would come when it would be too much for them to handle, and it all comes down to features.
An effective Email Marketing campaign thrives on more than just humongous data dumps. To have appeasing results and a healthy ROI, the following features are more than necessary:
- Segmentation: Since the behavior and interactivity of each customer varies it is important to run a successful campaign to understand and sort the users based on the contributing factors (user activity, geography, email opens, devices used, time of the interaction, and further segmented corners) to create different user profiles.
- Personalization: To form a bond that leads to brand loyalty, and improved customer experience personalized messages are an essential part of Email Marketing campaigns to maintain stability.
- Automation: While necessary and equally important in each aspect of Email Marketing. Automation is a handy way to onboard a cold lead and begins the nurturing process.
- A/B Testing: The success of each marketing channel depends on the fail-safe availability of alternatives and Email Marketing isn’t saved from it either. Hence it’s more than a need to meet for improved ROI, CTR, and CX to have everything tried and tested.
- Analytics: Data is everything. Whether it is presenting the team performance of the Lead Generation team or showcasing the data collected in the previous term it is essential for enterprises to have a strong analytical grasp over its activities.
- Templates: A set of pre-made templates for different activities tying together customization and mobility for Email Marketing campaigns.
- Customer Management: It is vital for the tool to be able to store, process, analyze, and test the increasing number of customer profiles for increasing ROI on each activity pertaining to it.
- Support: In the happenstance of a mishap or accident a tool should’ve 24/7 support available to restore and keep the damage (if any) minimal.
- Integration: Data should be able to flow from one software to another without the need for buffers and extra computing processing. While withholding its integrity throughout the process.
Top 5 Enterprise Email Marketing Tools
There are more than 600+ tools available in the market today that may or may not be able to work out for every organization. The below listed are Industry benchmarks for optimal conversion.
- HubSpot
- ActiveCampaign
- Paradot
- Eloqua
- Marketo
HubSpot: Best CRM-Natured Enterprise Email Marketing Tool
Anyone who has spent 10 minutes wandering the Marketing side of the Internet would’ve seen the name HubSpot at some point. Established in 2006 HubSpot is an American Developer of Software meant for marketing, sales, and customer management.
Hence an ideal candidate for Enterprise Email Marketing.
In terms of features on offer, HubSpot is a perfect solution for managing Analytics & Automation operations. It allows segmentation based on custom variables. You can perform A/B testing subject lines and emails to arrive at a better conclusion. There are thousands of pre-made templates that can become an inspiration. And HubSpot maintains and monitors Email health reports and provides key insights.
Yes, it might not be the easiest task in the world to learn the in and out of CRM. Its easy-to-navigate User Interface is perfect to perfect the dying art of working at an enterprise level.
Although, depending on the data available and the budget HubSpot might come across to many as pricey. There is a free version available that can be used to test the usability of the CRM.
On Enterprise Plan that starts at $3200/Month, you are allowed to have 10,000 contacts. With the further increment option made available for extra charges. Nonetheless, HubSpot dictates Email Limit to be set around 200,000 emails/month for the Enterprise Plan. If your needs would require more there is again – paid option – to pursue better convenience.
Whether that is a lot or nothing depends on your business model and its current standing. Yes, perhaps $3200 would not be a small sum to your business, but for someone else’s it could be. Either way, there are a lot more options and HubSpot still remains one of the best tools for Enterprise Email Marketing.
ActiveCampaign
Unlike its above mentioned competing rival ActiveCampaign doesn’t have an established name in the Industry. What it lacks in stature it makes up with the legacy of providing top-notch CRM Automation, Email Marketing Automation, and Sales Automation.
And ActiveCampaign isn’t just about Automations.
Established in the year 2003 ActiveCampaign is being used by Email Marketers all around the globe. Better known for its unique feature of contact data collection, you won’t have to create an extensive form. Or even if you do, you can easily integrate it within your website to capture the leads generated. While ActiveCampaign would keep working behind the scenes to retrieve the user’s age, gender, location, social media profiles, interests, and more just from the email.
It is truly an effective solution in an era that requires 100% efficiency.
Based on an incredibly smooth and much like HubSpot friendly UI experience ActiveCampaign has also an institutive drag-and-drop editor that can make only life easier.
If you would like to create automation for certain tasks it would serve you with visualized flowchart.
To set the parameters and conditions for each activity to be triggered. If you would want to work quickly there are thousands of pre-made templates to work within different sectors of planning your Email Marketing Campaigns. If you would like to segment your customer on the basis of custom fields there is again a visual editor to conform to your needs.
And that’s not even the best.
ActiveCampaign doesn’t have a set billing amount that has to be paid regardless of what your needs dictate. Everything is negotiable and negotiated with your needs in mind. While it doesn’t charge you for unsubscribed, duplicates, or unconfirmed contacts.
Paradot
While it might be not affordable for everyone there was no way it was possible to list the best email marketing tools for enterprises and leave the Salesforce Paradot
Available on all major platforms (Windows, Mac Os, Linux) Salesforce Paradot is one-of-a-kind CRM software that can serve multiple channels with multiple aims with 100% effectiveness. Although many of its target users happen to be on the B2B side of the spectrum, it’s equally successful with any B2C project.
You can use it to manage the new leads, monitor the ROI index, perform strict data analysis, and set up automation paths within your system hierarchy to remove friction.
And that’s just a handful of what it can do…
If you would like to start a fresh Email Marketing campaign it is perfect to not only plan but execute each step. Paradot unique email builder allows customization and provides a platform to create a template from scratch. Even if you won’t have experience in designing the ideal newsletter cover, a visual editor is always there to help you out in creating a responsive email body.
It’s all in there. It’s all possible.
Salesforce has also made sure to put special emphasis on the personalization of the Email body. They understand the need for dynamic content and segmentation in Email Marketing utopia. Paradot can and will change the content presented to the lead on the basis of their previous engagement record.
This is quite beneficial to the overall CTR rate and nurturing process of a freshly acquired subject, leading to fewer checkpoints and a smooth transition from BoTM to ToTF.
However, there are a few missed marks that leave a stain or might cause frustration for some. Paradot can be tedious to implement in a working environment. There is far too much nuanced associated with it to understand. Email editors don’t have the undo button (at least at this time). Customer Support might be dismissed and non-responsive at times.
Eloqua
Eloqua is the production of Oracle and one of the most powerful if not the most powerful market automation tool ever made. While it’s been years since it arrived in the market, and it’s been quite some time since its UI became outdated compared to its competitors.
Eloqua is a machine when it comes to raw computing of the data.
It is a perfect platform to keep a keen sight on all of your marketing channels with the goal to optimize them. Eloqua supports cross-channel campaigns: You can create campaigns, target specific group audiences, perform lead management, deploy SMS campaigns, map checkpoints, and monitor heat maps within the funnel.
All of this is from one single platform!
And if even that is not enough to make you see its computational prowess Eloqua lets you design and manage assets with content blocks, and editors to serve a greater degree of liberty for your imagination to influence the ROI of your next Email Marketing campaign.
Yes, it doesn’t have a mobile application which might be not consistent with other SaaS products in 2022. It has a powerful analytics dashboard that can be useful to generate, view, and eye-test the reports frequently for all members of the team.
Just like Paradot Eloqua isn’t the cheapest option available in the market and the learning curve is steeper and it can take time to be familiar with the platform clearly. It is safe to assume either investment of time and money would be well worth it if it is what your Enterprise needs for its Email Marketing campaigns.
Marketo
Marketo is a fusion of HubSpot and Paradot. Its primary foundations rely on being a strong Customer Centric platform that aids businesses in forming meaningful connections. The price tag with which it might become available to your Enterprise could be substantial.
However, putting aside those two opposing differences aside, Marketo is a complete Email Marketing platform able to serve in each aspect in many ways.
Using it your Enterprise can plan Email campaigns, set up needed automation to ease the onboarding process for newly acquired leads, put multiple variables through A/B testing to reach a cohesive conclusion, and provide a detailed map of similarities and differences to form personalized user profiles.
And surely that is not all that it has to offer.
If data analysis is important to your campaigns there are various segments and filters that can be applied to real-time processed data. In order to get a better answer to your: what, why, when, where, and who questions.
In other words, sky is the limit. And Marketo is the sky
Although, In order to fully master it, it might be recommended – depending on the size of the Enterprise – to hold training sessions for members. Marketo is not known for its User-Friendly experience.
Outro
In our quest to find an enterprise email marketing automation system, the biggest lesson we discovered was that you might easily overpay for very little. Price is by no means the only consideration, especially at the enterprise level, but it seems unfair to spend thousands of dollars each month for something that can be obtained for a much smaller sum using alternative techniques.
Therefore, it is important to perform due diligence and keep an open mind. In this Industry everything is subjective. In this market everything is relative. There are no right and wrong ways, only the correct way.
Choose the correct way!
Frequently Asked Questions – FAQs
What is the best tool for Email Marketing?
There isn’t one objectively best tool for Email Marketing. Depending on your need it can be anyone of it from above.
What is the best Email marketing tool for small businesses?
Considering the pricing and its free version MailChimp should definitely be one of the options for every small business hoping to do Email Marketing.
How can I send bulk Emails for free?
You can use Email Marketing Tools. Likes of MailChimp and CovertKit have the free version and they are capable to make sure you’re able to send in bulk. Although there might be a few limitations, it’s free.
What is Enterprise Marketing Software?
Enterprise marketing management (EMM) software provides unified marketing processes for an organization. It handles campaign management, project collaboration and oversight, customer experience management, analytics, and resource allocation.
What are the 4 key Enterprise applications?
The four key Enterprise applications include:
- Enterprise Resource Planning (E.R.P.) Systems.
- Supply Chain Management (S.C.M.) Systems.
- Customer Relationship Management (C.R.M.) Systems.
- Knowledge Management Systems (K.M.S.)